When Catastrophes “Go Viral”:
Protecting Your Company’s Reputation in a
Digital World

Billions of people are active on social media and constantly sharing news, content and information in real-time with friends, followers and even total strangers. The positive of real-time “news” is its propensity to inform the public of an event unfolding … Continue reading

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Commingling Tweets? Not a Great Idea

There needs to be a line between personal and professional on social media, and companies need to have a social media policy in place to ensure that an employee’s tweets sing in the right key in the right space. Companies should consider the following:

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Kidnappers Get Social

If you have more frequent flier miles than George Clooney in “Up in the Air,” beware of sophisticated kidnappers who use social media. Continue reading

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Do You Have A Social Media Roadmap?

A new study by the Center for Marketing Research at the University of Massachusetts Dartmouth contained some surprising information. While nearly two-thirds (71%) of survey participants (companies listed on the Inc. 500) plan to increase their investment in social media … Continue reading

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Beware Before Tweeting…

You may believe that it’s harmless for your company to Tweet about its business partners, customers or competitors, or share content on Facebook or YouTube.  But, what if you’re wrong? Casual commentary over electronic media can lead to formal trouble … Continue reading

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Are Blogs Risky?

While blogs may present an exciting new way to promote a business, companies should be aware of the potential perils.  Some questions companies may consider prior to launching a blog include:

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